PEPVERA
a site people TRUST
from the FIRST SCREEN.

An audit of the current site, a redesign direction, and a full turnkey plan.

Design Build Launch

“A WEBSITE is A BUSINESS CARD. In 5 seconds A VISITOR DECIDES: TRUST IT, or LEAVE.”

a designer’s read

Right now the site works against that decision. The problem is not cosmetic, it is not about swapping a font. The foundation is missing: the user flow and the mobile version. Here is what I see as a designer.

WHAT the site SIGNALS right now

what to fix

01

Looks generated from a single prompt

Generic AI fonts, a Latin tagline, metrics lined up in a row. Designed by default, not by intent.

AI Prompted

02

No leading user flow

Every section shouts at the same volume, the eye has nothing to latch onto, it is unclear what to do next.

Flat Hierarchy

03

Not adapted for mobile

Over 90% of traffic. On a phone everything falls apart and people leave within seconds.

90% Lost

04

No animation, no playground

For real engagement the site needs to feel like a playground. Right now it sits still and asks the visitor to do all the work.

No Play

USE the current site AS THE SKELETON,
THEN LIFT it TO BRAND LEVEL.

the route

01

Skeleton

Current site as prototype

We keep what exists. The current structure becomes the frame and the starting point.

02

Character

Color it in, bring it alive

Brand identity, typography, visual hierarchy, animation and micro interactions.

03

Foundation

Mobile first, clean flow

One clear scenario per screen and a flawless look on the phone.

Faster and cheaper than patching symptoms. The right foundation gets laid once.

FULL cycle

the scope

Identity

Design from scratch

Brand identity, typography, visual hierarchy, animation and visual direction.

brand voice

Build

Mobile first build

The site works equally sharp on phone and desktop.

90% traffic

Flow

User flow design

A clear path from landing to purchase. One focus per screen.

clarity

Commerce

Catalog, product, cart

Supplier comparison, a clean product page, a single cart.

trust signals

? To confirm on the call: what already exists. Backend, crypto payment integration (USDC on Base), content and supplier data. The final scope depends on this.

where WE ARE AIMING on STYLE

the mood

key · nexus chembridge visit

ref · sintezat visit

ref · ref.digital visit

ref · trucknroll visit

ref · ryeisland visit

The reference set will be added and agreed. We lock the direction before work starts.

HOW the work RUNS

the phases

01

Kickoff and inputs

You hand over the current site code and all needed data. We agree on the visual direction from references.

inputs

02

Design

Brand identity and key screen layouts. Approved before we move into development.

approval

03

Development

Mobile first build on top of the approved skeleton.

build

04

Data, testing, launch

We clean up the data logic, test, and ship.

ship

Timeline: roughly one to one and a half months from the moment I receive the current site code and we settle on the visual direction.

PRICING and TERMS

turnkey terms

Range

€3,5/5,5K

Depends on animation and visual complexity.

Typical

€4,0/4,5K

Usual turnkey project scope.

Upfront

50%

Balance on completion.

The price is tied to value. Right now the site loses the bulk of its mobile visitors. The redesign brings them back and builds trust from the first screen.

NEXT step

from here

01

Inputs

Access and code

You hand over the current site code and data.

02

Direction

References

We lock the visual direction together.

03

Kickoff

Start

50% upfront and we kick off the design phase.

Thank you. Happy to answer questions and walk through the scope.

PEPVERA